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Top 10 Drugstore Make-Up Brands

Dive into the beauty world with this comprehensive guide to the best drugstore makeup brands. If you’ve ever been overwhelmed by the many makeup options, this guide will simplify the process and steer you toward high-quality, affordable choices. These brands offer a broad range of products to complement every skin tone and type, ensuring you can perfect your look without breaking the bank. From the globally celebrated L’Oreal Paris and Maybelline New York to the innovative E.L.F. and the dermatologist-approved Physician’s Formula, we’ve got the lowdown on what makes these brands worth your attention. So sit back, relax, and let us lead you through the vibrant drugstore beauty world.

L’Oreal Paris

L’Oreal Paris has the crown among drugstore makeup brands, revered for its rich variety that caters to the myriad preferences of customers worldwide. Regular buyers are hooked on their products, entranced by the extensive color range designed to complement every skin tone.

The brand has earned accolades for its impressive lip palettes, such as the Cosmetics Colour Rich Lip Palette Lipstick and the Color Rich Moist Matte Lipstick. These products don a luxurious feel on the lips and demonstrate remarkable endurance throughout the day. The Color Rich Stylo Smoky Eye Shadow is another gem in their collection that has consistently won over customers, confirming L’Oreal Paris as their go-to drugstore makeup brand.

Maybelline New York

Maybelline New York, a brand that offers a comprehensive range to meet all beauty needs, is on the cusp of topping the list. Renowned personalities such as Huda Beauty and Kim Kardashian regard the Fit Me Foundation as their favorite, a testament to its superior quality. Tailored for oily skin, this matte foundation can be paired with a moisturizer or an illuminator for dry skin.

The brand’s Waterproof Gel Pencil in the sleek shade is a revelation, showcasing an intense, highly pigmented black. Variants like ‘lustrous sapphire’ and ‘striking copper’ are equally impressive. Also on the roster is the Sensational Lash Mascara, an affordable product that lengthens, curls, and volumizes lashes. Not to mention their lipstick collection, abundant in shades from bright purples and maroons to earthy browns and nudes. While these creamy matte lipsticks may require reapplication, they universally suit all skin tones, reinforcing Maybelline’s commitment to inclusivity.


Covergirl has maintained a solid reputation due to consistent quality, reinforced by prolific advertising. Their fans consider it an investment-worthy brand that offers a holistic makeup experience. Standout products include the Lash Blast Volume Mascara, Trublend Base Business Pore Minimizing Skin Primer, Perfect Blend Eyeliner, and Outlast All-Day Stay Fabulous 3-In-1 Foundation. Customers are thrilled about the seamless integration of skincare elements like sunscreen and hyaluronic acid into their products, offering protection and enhancement throughout the day.


NYX’s professional makeup photogenic concealer is a must-have. It masks under-eye darkness while imparting a radiant look, delivering near-full coverage without the heavy feel often associated with high-end brands. It’s also crease-proof, contributing to its overall efficiency. Their Matte Bronzer is another highly recommended product, praised for its warm-toned, buttery texture and impressive pigmentation.

Their eyebrow pencil, featuring a lead on one end and a spool on the other, perfectly balances pigmentation and creaminess. While some products have been flagged as potentially harmful, most enjoy soaring sales backed by glowing reviews, proving that NYX is an indispensable part of many makeup kits.


Revlon has proven that luxury and affordability can coexist in harmony. Their classic lipsticks, boasting a broad range of shades and long-lasting ability, are favored by many. Unique product offerings extend to foundations, eyeshadow palettes, liquid lipsticks, and a gel liner that offers a finish unrivaled by more expensive counterparts.


E.L.F. is loved for its affordability and the sheer breadth of its product offerings. Many overlook this brand, not realizing the uniqueness and value of some of its products, such as its prime-quality primer, an affordable favorite.


Almay’s star product is their concealer, capable of masking minor imperfections to achieve a glam look. It’s an ideal emergency solution for those unexpected beauty blips. Almay also impresses customers with its wide variety of powders and the classic eye pencil, which are loved for their effectiveness at flawlessly concealing imperfections.

Physician’s Formula

Born out of Dr. Frank Crandall’s wish to create makeup suitable for his wife’s sensitive skin, Physician’s Formula has earned a place in drugstores everywhere due to its affordable and skin-friendly products. Favorites include Murumuru Butter Blush, Natural Defense Total Coverage Concealer, and The Healthy Lip Velvet Liquid Lipstick. Backed by dermatologists and peppered with positive reviews online, this brand provides reassurance and confidence to every buyer.

N.Y.C. New York Color

N.Y.C. New York Color offers a dependable selection of products at budget-friendly prices, from foundations, lipsticks, and eyeliners, to an array of eyeshadow palettes suitable for any occasion. Finding the perfect product may require trial and error, but once you discover your match, you’re bound to become a loyal patron of this brand.


Known for its extensive skincare range, Neutrogena has seamlessly blended its skincare innovation into makeup. They offer products such as the Hydro Boost Hydrating Foundation Stick Formulated With Hyaluronic Acid, Satin Eye Shadow with Antioxidant Vitamin E, and various eyeliners designed to enhance natural beauty while nourishing the skin. With prices that won’t break the bank, Neutrogena guarantees great value for money.

The Bottom Line

As this guide wraps up the best drugstore makeup brands, remember that beauty doesn’t have to come with a hefty price tag. These brands prove that quality and affordability can indeed go hand in hand. From foundations to concealers, eyeshadows, lipsticks, and more, these drugstore gems cater to your every beauty need and whim. As you explore these brands, we hope you discover fantastic products and the joy of personal expression through makeup. So, the next time you find yourself at the drugstore, remember to reach for these tried-and-tested brands. Here’s to empowering your beauty choices and celebrating your unique look with quality, cost-effective makeup!


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