Cruelty-free makeup brands are those conscientious cosmetics companies that refuse to use animal-derived byproducts or carry out animal testing in their product development process. They also uphold this ethical stance by avoiding any outsourcing to parties who may engage in such practices. Surprisingly, numerous products that claim the ‘cruelty-free’ tag do not entirely live up to this commitment, with some components still involving animal cruelty. Moreover, the label ‘cruelty-free’ does not imply that the production process is utterly devoid of animal-related ingredients. Therefore, consumers interested in supporting brands that completely exclude animals from their manufacturing process should opt for those that are explicitly identified as both cruelty-free and vegan.
Countless cruelty-free makeup brands populate the shelves of pharmacies and stores and are also available through various online platforms. These brands come at a diverse range of prices, promising that they ensure no harm to animals in the production of their products.
Cruelty-free And Vegan Beauty Brands
e.l.f.Â
Revered by beauty bloggers and editors alike, e.l.f. Cosmetics has established itself as a cost-effective and wholly vegan brand. Many of its offerings are available for less than $10, making it a go-to choice for affordable “guilt-free beauty”. This tagline reflects the brand’s commitment to avoiding ingredients and products banned by EU regulations. Moreover, the brand consciously collaborates with those manufacturers that adhere to the ultra-clean designation, further upholding its cruelty-free ethos.
Vapour Beauty
As a cosmetics brand deeply rooted in the majestic landscape of Taos, New Mexico, Vapour Beauty produces clean beauty products that respect nature and champion animal rights. Their commitment to cruelty-free makeup goes beyond just the absence of animal testing or byproducts. It encompasses a broader vision of coexisting with animals, plants, natural resources, and the Earth itself. A representative of the brand encapsulates this ethos by stating, “Living in harmony with our animals, plants, natural resources, and Earth is who we are.”
Aether Beauty
Founded by Tiila Abbitt, a former Sephora product developer, Aether Beauty goes to great lengths to ensure no animal-derived ingredients, such as lanolin or carmine, feature in its formulas. Abbitt’s dedication to creating purely plant-derived or synthetic and sustainable ingredients shines through the brand’s collection. In an interview, she affirmed, “There is no need to use any derived animal ingredients in my beauty products.” Further strengthening its ethical commitment, Aether Beauty prioritizes sourcing from fair trade suppliers and incorporating organic ingredients. Plus, it demonstrates environmental responsibility by using 100% recycled packaging.
ILIA
Bridging the gap between skincare and makeup, ILIA has pioneered the use of health-enhancing skin ingredients in every product. The brand’s formulation process is deeply mindful, as a spokesperson revealed in an interview: “Nearly all of our makeup formulas are entirely vegan, with few exceptions like organic beeswax, which is sustainably and ethically sourced without harming nature and bees.” However, ILIA is yet to secure the Leaping Bunny Certification for being cruelty-free.
