Cruelty-free makeup brands are makeup companies who do not use animal-derived byproducts or test their products or cosmetics on innocent animals and do not outsource their products to any such parties. However, not many products that claim to be cruelty-free are free of animal cruelty. However, animal cruelty-free does not mean that cosmetic or development is entirely free of all animal-related ingredients. To ultimately purchase products that keep animals out of their manufacturing unit, make sure that a particular brand is cruelty-free and vegan.
Numerous makeup brands are available in pharmacies, stores, and online websites, which are available at different prices but are cruelty-free, which means that this brand keeps animals away from their products.
Cruelty-free and Vegan Beauty Brands
e.l.f. is one of the most loved beauty brands by bloggers and editors, as it is very affordable and a vegan brand. Many of its products are under $10. “Guilt-free beauty” is the brand moto. It positively avoids using the ingredients and products that are banned by EU regulation and also formulate with those brands that follow the ultra-clean designation.
Vapour Beauty is a cosmetic brand that tries to manufacture clean cosmetic products inspired by Taos, New Mexico. Vapour beauty stands for cruelty-free makeup products, but more than that, it is also supports caring and respecting nature and the environment. The brand spokesperson stated that “Living in harmony with our animal, plants, natural resources, and Earth is who we are.”
Tiila Abbitt, the founder of Aether Beauty and Ex-Sephora product developer, has made sure that she doesn’t use derived animal products and ingredients like lanolin or carmine in her beauty formulas. She has also made sure that all the ingredients are derived from plants or are synthetic and sustainable ingredients. In an interview, Abbitt said, “there is no need to use any derived animal ingredients in my beauty products.” However, the brand also sources its ingredients from fair trade suppliers and organic ingredients and uses 100% recycled packaging.
ILIA is a fantastic makeup brand that has blurred the line between skincare and makeup by using healthy skin ingredients in its every product. ILIA has made itself very conscious while formulating its beauty formula. In an interview, the brand’s spokesperson stated that “nearly all of our makeup formulas are completely vegan, but with few exceptions of few ingredients such as organic beeswax, which is sustainably unethically sourced without harming nature and bees.” The brand is not yet certified for being cruelty-free by Leaping Bunny Certification.
Cover FX is a very reliable and high-performance brand that uses clean ingredients and manufactures makeup that is excellent and healthy for your skin. The product is formulated by using ingredients that are not derived from animals or are animal tested. Cover FX has only collaborated with selected trusted manufacturers and labs, strictly adhering and highly vetted to the brand’s standard of developing only vegan products. The brand also ensures that the laboratory and manufacturers submit all the required substantives and documentation that claims the product is manufactured up wholly vegan and cruelty-free. In an interview, the brand spokesperson stated that “a huge part of our brand ethics are responsibility and dedication towards living things.”
Vesca is a beauty newbie who has made sure to determine the increasing inclusivity in the beauty industry. Often, when the makeup brand releases wide shade and ranges, it’s only referring to skin products and foundation. Still, Vesca has focused on changing this perspective by launching bronzer and highlighter for every skin tone. It has also committed to being a 100% vegan and cruelty-free makeup brand. In an interview, the branch spokesperson stated that “we found Vesca to create high quality and beautiful makeup formulation without using any animal-derived byproducts or ingredients.”
The beauty and makeup industry has undoubtedly evolved over the centuries. The brands have become more responsible and inclusive with their products and have started contributing to the environment and society. The biggest and the most necessary change that many cosmetic brands have adapted in manufacturing is becoming vegan and cruelty-free. Animal testing has been the ugliest truth behind beauty industries against which many countries have protested over the past years. Still, luckily many companies have started using more sustainable and natural ingredients instead of using animal-derived byproducts.