Do Your Favorite Brands Test On Animals?

Rimmel London

Though Rimmel London claims to be a cruelty-free brand, in reality, they sell their products in China. When asked why the brand wants to sell in China despite being against animal cruelty, they said Chinese customers wanted Rimmel London. Therefore, it wouldn’t be fair to deprive them of the products they want to use. In addition, Coty, the parent company of Rimmel, also shares the same policy. 

Bobbi Brown

Bobbi Brown is clear with their policies; they test on animals where the law requires it. And since the brand sells its products in China, it can’t be considered a cruelty-free brand. Bobbi Brown owns Estee’ Lauder, which shares the same animal testing policy. 

Chanel

Another big and popular brand on the list, Chanel, is also not cruelty-free. You cannot find Chanel’s animal testing policy anywhere on their website, but since they also sell their products in China, they test on animals. Due to this, Chanel is not a cruelty-free brand. 

Avon

Avon was the first major cosmetic brand to stop animal testing more than two decades ago. You may be surprised to know that Avon pays the Chinese officials to test their products on animals so they can sell those in China. While they claim to have “a deep respect for animal welfare,” but in reality, they are not cruelty-free. 

Some Of The Best Cruelty-Free Makeup Brands 

These brands do not perform any animal testing on their products, ingredients, or process. So you can shop for these brands without any worries as they are 100 % cruelty-free. Also, this list doesn’t include products that have exception policies against animal testing. 

e.l.f

There are chances that you’ve picked up e.l.f products from your drugstore before. Many beauty bloggers and influencers love this brand as it is cruelty-free and very affordable. You can find many products that cost you less than $10. Guilt-free beauty is the brand’s motto, and they omit banned ingredients during their production. 

Wet n Wild

Wet n Wild is one of the most affordable and widely available cosmetic lines. The brand got a great response on its vegan brush line and planned to use even more vegan ingredients in its products. You can choose vegan products from Wet n Wild to enhance your beauty without any guilt. 

Tarte

Tarte has an excellent selection of must-have products like gloss, primer, or foundation. Also, you can get vegan brushes and beauty blenders. All these items will surely woo your vegan heart. 

Cover Girl

The brand is a really popular drugstore brand, and they recently took a great step of being a cruelty-free brand. The process took years, but now they’re certified by the gold standard for cruelty-free certification in the beauty world – Leaping Bunny.  

Fenty Beauty

This revolutionary makeup line by Rihanna needs no introduction. The brand is famous for its 50 foundation shades and vegan skincare offshoot. Fenty Beauty and Fenty Skin both are cruelty-free, and they don’t fund any third parties to test on animals on their behalf. 

Hourglass Cosmetics

The luxury brand is quite new to the list as it went through processes. In 2021, Hourglass Cosmetics is officially cruelty-free and vegan. The brand is famous for its complexion products. However, Unilever being the parent company of Hourglass Cosmetics, sells its products in markets requiring animal testing, but they are also trying to end the practice by 2023. 

Too Faced

Yes, that’s right, Too Faced is also cruelty-free. The users of the brand got concerned when they heard Estee Lauder was acquiring it in 2016; since the parent company does animal testing to sell products in China. But the founder Jerrod Blandino has assured that the brand will stick to its ethics to provide fun makeup that has never been tested on animals. 

Milani

If the name sounds familiar to you, that’s because you must have seen the brand’s popular blush on Pinterest. This high-quality drugstore line is entirely cruelty-free. Milani stands out for its blush, but users also love 2 in 1 foundation + concealer from it. 

The Bottom Line

Animals don’t harm us for their benefit, and we shouldn’t either. So if you’re vegan or simply have a love for the planet, avoid using products that are not cruelty-free. Instead, support these brands working very hard to save animals and provide you with the best products.