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Top Natural Make Up Brands


You may or may not have noticed, but people have started digging the products that come with labels like ‘organic,’ and ‘natural,’ and beauty products are no exception in recent years. Organic beauty and natural makeup have taken over the beauty industry as more and more people started inclining towards the concept of clean beauty. This guide shall have a detailed look at what this concept means, its benefits, and the game’s top-rated products. Let’s get started! 


What Is Natural And Organic Makeup?

Natural and organic makeup is nothing but beauty products made in an environmentally friendly and sustainable manner. Considering that several customers, particularly GenZ prioritize these qualities before purchasing from any brand, the beauty industry strives to produce cruelty-free makeup and skincare ethically. Organic makeup brands promote authenticity and sustainability by keeping the environment and biodiversity above everything else. These products do not include harsh chemicals or any elements that can cause harm to life on earth. Instead, they use minerals, plant extracts, and other safe ingredients to compose high-quality makeup products. 

Why Do People Love Organic Makeup Brands?

First and foremost, the natural ingredients used in organic makeup and skincare products help nourish and hydrate the skin without applying any harsh chemicals. Additionally, bio-degradable products add up a sustainability factor that is usually absent in regular makeup products. Not just the product but its packaging is also developed from recycled elements while limiting the use of plastic. These are the qualities that today’s consumers genuinely value, and hence, a natural makeup brand is preferred worldwide. 

Let’s find out which organic makeup brands have managed to make a special place in the world of beauty. 

100% Pure

This company aims at producing the purest, most organic range of makeup products and skincare. It is best for its lip and cheek tints that are pigmented naturally by using various fruits. Apart from that, they offer almost all the makeup products like foundation, concealer, primer, mascara, lipsticks, and the list goes on. 

Their skincare range is also quite impressive as their products cater to all skin types and even treat specific conditions like acne and aging. You may be surprised, but the company has skin products and hair and body. 

The harsh, anti-environment chemicals are thoughtfully substituted by various minerals, antioxidants, and essential oils. All the products are vegan, which implies that they are cruelty-free and environmentally safe. In addition to that, all products are in recycled articles to ensure sustainability. 

W3LL People

With a high-quality cosmetics lineup curated by natural, non-toxic ingredients, W3LL People has successfully created its place in the beauty industry. The company is best known for minimalist makeup, which is getting increasingly popular by the day. Their vegan-friendly, cruelty-free pieces of beauty include base foundation, baked powder, cream-based concealer sticks, lipstick, lip gloss, SPF, mascara, and so on. They also offer premium skincare products like facial mists, facial serums, etc. 

Besides, to set the bar high, they produce makeup brushes and tools, all made by keeping the core value of sustainability in mind. You will see a great deal of variety in their beauty products, whether it concerns the colors and shades or the consistency and texture. 

Their cosmetics give you the perfect coverage without making use of aggressive ingredients that cause harm to the environment. Besides, more than 30 of their products are EWG-certified, adding more value to the brand. All in all, you will find features like versatility, affordability, sustainability, and excellent quality, all under one brand. 

Vapour Beauty

This multi-purpose brand creates high-quality makeup products while keeping the planet and environment in mind. Vapour Beauty is a member of the Leaping Bunny Program and is also part of The Environmental Working Group for Safe Cosmetics, which implies a well-established and reputed beauty brand. Besides, the company is also known for giving back to society as it generates funds and offers charity to numerous organizations promoting social causes. Their thoughtful and creative team has managed to produce luxury makeup and skincare products, and they are mainly known for their lip balms, lip gloss, and cream blush. 

All their cosmetics have waterless formulas and FSC-certified. They are free of parabens, preservatives, and fillers and cruelty-free. Even their packaging is developed from recycled materials and ensures minimum waste. Not to forget, the labs where all the magic takes place are wind and solar-powered, which implies utmost sustainability. 

RMS Beauty

It is one of the best creators of organic concealers and highlighters, all created using raw and food-grade ingredients only. RMS Beauty is a renowned brand in beauty products for its wide range of concealers, foundations, and highlighters to match all skin tones. Apart from that, the company creates an impressive variety of lip and eye makeup products like eye shadow, brow powder, lip liner, lip tints, etc. 

Considering the demand for skin and body care products, they have started promoting face and body oil, face creams, makeup remover, and beauty supplements. These use natural ingredients like coconut, jojoba, tamanu, rosehip oils, Kakadu plum, vitamin E, etc.

The best part about RMS Beauty is that their commodities are free of parabens, sulfate, phthalate, talcum, and synthetic fragrance. Additionally, they are environment-safe, cruelty-free, gluten, and GMO-free. In a nutshell, the brand lives up to all the possible standards of clean beauty. 

Juice Beauty

By incorporating certified organic ingredients, Juice Beauty unquestionably ensures flawless makeup coverage for all its customers while taking care of the environmental aspect. They launched the company to create a meaningful change in the beauty industry by promoting sustainability and thoughtfulness. They produce several high-quality makeup commodities suitable for all skin types, skin tones, and textures. They have a broader range of skincare, including products like cleansers, toners, moisturizers, peels, exfoliants, serums, masks, sunscreens, and the list goes on. Out of all their products, the most famous is the tinted moisturizer which hydrates and illuminates the skin. 

These organic products are vegan-friendly, cruelty-free, and USDA-certified. Additionally, the production units function based on wind and solar-powered operations. All the products are clinically validated and packed with recycled material. Due to all these reasons, Juice Beauty has won many makeup wearers and environment lovers’ hearts quite effortlessly. 


Cocokind is one of the best in the game when it gets to minimalist makeup, created using certified, organic ingredients. From high-end makeup products to skincare kits, they have everything you may need. Their skincare range is categorized into a couple of sections so that every individual can shop as per their skin type or treat a specific skin condition. But out of all their products, their tinted moisture and highlighter sticks are loved the most. They have an affordable collection made from natural ingredients like mushroom extract, beetroots, fruits, essential oils, etc. Cocokind knows what they are into and works towards creating a sustainable future with cruelty-free production and recycled packaging. 

They are also highly ethical as they give back to the less fortunate groups of society. Apart from that, Cocokind is also known for providing financial help to female entrepreneurs and empowers them through their journey. 

Other Natural Make-Up Brands

Alima Pure- Best for powder foundations and primers.

Rituel De Fille- Best for super natural-looking highlighters.

& Other Stories- Best for a chic makeup look.

Au Naturale- Best for bold lip colors.

Beauty Bakerie- Best for dessert-themed makeup.

Kosas- Best for lipsticks, lip tints, and lip glosses.

Ilia- Best for serum-based foundations.

The Lip Bar- Best for liquid lipsticks and unique lip shades. 


In conclusion, qualities like vegan-friendly, cruelty-free, recycled, and reusable, natural, organic, and non-toxic have started holding more value than anything else. Especially in the enormous beauty industry, it has become crucial for brands to be considerate and thoughtful in every aspect, whether it is production or packaging. All the brands mentioned above have successfully incorporated meaningful qualities in their products, and therefore, they have managed to create a loyal set of customers. 

Considering a challenge like climate change that the world is collectively facing, you as a consumer should thoughtfully invest in brands that promote sustainable living. This guide will undoubtedly take you a step closer to choosing such a brand to meet all your beauty needs.


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